![]() ![]() ![]() By narrowing down the scope of what you feature on a Showcase Page you can share the most relevant content with your key target audience. This tool enables you to highlight different units of your company or individual projects. If you’re not always sure what to post, use LinkedIn content suggestions to get inspired. Share content on a regular basisīrands that post weekly see a considerable lift in engagement. Here is a list of best practices you should follow to make sure that a professional community does, in fact, form around your brand. Follow best practices for LinkedIn Company PagesĬompleting your Company Page setup is just the first step towards success on LinkedIn. Track competitors and improve performance using simple dashboards. Manage unlimited Facebook, Instagram, Twitter and LinkedIn pages in a single inbox. Make sure you include all the crucial information about your business activity, but try to keep it concise. This is where you should describe your company’s main goals and values or provide some basic information about your products and services. The ‘About’ section is where you can add a more specific overview of your company. We can move to the next part of the optimization process. A custom button will help LinkedIn users get one step closer to your product or service and can effectively help you guide them down the sales funnel – it’s definitely at least worth a try. We strongly recommend adding one even if none of the options available in the dropdown menu ( visit website, contact us, learn more, register, sign up) perfectly match your Page’s purpose. The first thing to do here is choosing whether you’d like to have a custom button on your page or not. Titled Edit, it serves as a control center for adding and revising information about your company. Once you click the Add description button, a new dialog will appear. ![]() In this section, we’ll take a look at how you can reach 100%. Once you go to your freshly created LinkedIn Page, a progress bar at the top of your screen will tell you how far are you from perfection. Now let’s take a look at the solutions LinkedIn offers to make your page look and work even better! Optimizing your LinkedIn company pageĬreating a new tool to add to your social media marketing strategy feels good, doesn’t it? Now it’s time to make the most of it. Create a Company Page step by stepĪssuming that you already own a LinkedIn profile, all you need to do to start the process of creating a Page for your company is click the Work dropdown menu in the upper right corner of your screen and choose the Create a Company Page button. In this article, you’ll learn how to easily set up your own Company Page that will work towards growing a community around your brand on the platform. LinkedIn Company Pages embody the idea behind all social media platforms: creating communities around ideas, people and, in this case, brands. The answer to this question is pretty simple. Why do they generate such good results, though? Their continuously rising popularity among marketers is proof that they’re one of the best tools you can incorporate into your digital marketing strategy. By the end of 2018, there was already over 30 million of them, and if you are a LinkedIn user, you likely follow at least a couple. Company Pages are an inherent element of LinkedIn’s landscape. ![]()
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