![]() Other than the small label, these search results look almost indistinguishable from other search results. You’ll see these ads on more generic queries in particular. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through AdWords. ![]() Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. It achieves this by delivering useful search results. Google profits from people trusting and valuing its search service. Google understands what you’re asking for, and it delivers a useful page as the top organic result- Mailchimp’s own page with that title.įrom Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome. Let’s say you search “Mailchimp guides and tutorials.” This is a clear, unambiguous search. The 2 core elements of the search experience are the search term (the user input) and the search results (the output). That means providing the most relevant results, as quickly as possible. Google is designed to deliver the best search experience to its users, or searchers. It’s useful to have a clear understanding of how Google works and why. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. They run a sophisticated algorithm that determines what results to display for each search query. To do so, they survey and “understand” the vast network of websites that make up the web. Search engines provide results for any search query a user enters. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website. ![]() The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. For business owners, they offer a valuable opportunity to direct relevant traffic to your website. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. Google, MSN and Yahoo give very little weight to no weight for these.Search engines help people find what they’re looking for online. Some search engines do read the description tag, and do utilize the content found within in the ranking process. Some engines do display the description defined, while others do not. META Description Tag - These were once important but are no longer.It is important to target the most critical keywords in the Title. 60 characters in the title, while Yahoo allows for up to 110 characters in the title. Title Tag - arguably the most important SEO tag for any website.Regarding Meta Tags, there are 2 very important fields: X Research source If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. ![]() Having one at all will help your rankings and having one which contains good keywords will help even more. Descriptions are a tagged part of your website code which describe the content on the page. ![]()
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